One of the best ways to get a new job in the healthcare sector is through a personal referral from family members, friends and associates. Therefore, it makes sense to reach out to everyone in your social media network. After all, one of your contacts may know of an immediate opening, an organization that’s hiring or a temporary staffing position.
Since there are significant differences among largest social media sites, you should adapt your job-hunting strategy to each one. For instance, Twitter is best used for updates about your professional activities and accomplishments. No one wants to get a series of tweets about your interviews or plans – that gets old very quickly.
Now, Facebook is ideal for posting a direct appeal to your closest friends, like “Help me find a job now!” But you don’t want to broadcast your request to everyone – especially if your boss or co-workers are also your Facebook friends. Instead, you may need to tweak Facebook’s privacy controls or send out individual messages. That can be a time-consuming process, and there’s always the risk that someone will post an embarrassing message that others can see: “Now you can leave that terrible place you work, because I’ve found the perfect job for you.”
Those kinds of risks are why many job candidates use LinkedIn, which has a different, professional ambiance. By posting new information about your activities and updating your profile, you can build visibility with everyone in your LinkedIn network. For instance, if you’re looking for a nursing manager position, you could add a line about your supervisory skills and qualifications to your profile.
It’s a subtle way to catch the eye of a potential recruiter without having to tell everyone that you’re looking for a new job. You can also join LinkedIn groups related to the healthcare sector and take an active part in those discussions. Again, this will raise your profile with potential employers, and build new online relationships. Good luck with your job search!