For the most part, physicians have been late arrivals to the field of social media.  They recognize the power of Facebook, Twitter, LinkedIn and YouTube in connecting individuals with each other and creating online communities, but are not sure how to integrate social media into their practices.

Therefore, here are several suggestions for using social media to market a practice, strengthen patient relationships and improve staff productivity.

• Create a Facebook page and invite current patients to “like” your practice. That’s the first step toward building a community on the world’s largest social media site.
• Use Twitter to publicize your professional activities. If you’re giving a presentation or are receiving an award, send out a tweet. It can build awareness of your services and create interest in the community - and it only takes a minute or two of your time.
• Develop a series of YouTube videos. Why not have someone video you as you talk about your practice or your approach to patient care.  Video is also an excellent way to explain diagnostic, medical and surgical treatment procedures – especially for patients with limited reading and writing skills.
• Post FAQs about common procedures. You can save staff time and improve patient compliance by preparing step-by-step instructions or responses to FAQs (frequently asked questions). Post them on Facebook, YouTube and other social media locations, as well as your website.
• Consider writing a blog.  Consider having someone in your office prepare a monthly, semimonthly or weekly blog about your practice. You could talk about trends in healthcare, such as the impact of the U.S. Supreme Court’s decision on healthcare reform.  Another approach is to personalize the professionals in your office, providing insights into their experiences and backgrounds.

All these steps can help you get in touch with patients and the community in today’s digital and social world.

No tricks, let us treat you to our Top 10 List of available providers!

All Medical has top notch providers available.  Here is a glimpse into our pipeline.

• FP: Board Certified, Family Practice Physician available on an ongoing basis starting this November.  Lives in southeast FL, but open to travel.  Also licensed in CA and interested in family practice, urgent care and outpatient work, short term or long term.
• ER: Board Certified, Emergency Medicine Physician available 7 on 7 off starting in December.  Lives in CA, but open to travel.  Also licensed in WA, IN and AZ.  Open to night or day shifts.
• Hospitalist: Board Certified, Internal Medicine Physician available 5-7 shifts per month starting this November.  Lives in southeast FL.  Also interested in outpatient work.
• Cardiothoracic/Cardiovascular Surgeon: Board Certified, Surgeon available on an ongoing basis starting ASAP.  Lives in northeast TX, but open to travel.  Just completed fellowship and interested in long term locums or permanent positions.
• FP: Board Certified, Family Practice Physician available on an ongoing basis starting ASAP.  Lives in northeast TN, but open to travel.  Also licensed in NV, WI, NH.
• FP: Family Practice Physician available on an ongoing basis starting ASAP.  Lives in WA, but open to travel.  Also licensed in CA and FL and interested in family practice or urgent care, short term or long term.
• FNP: Certified Family Nurse Practitioner available 4-5 days per week on an ongoing basis starting this November.  Lives in southeast FL, but open to travel.  Also licensed in KY and FL. Prefers urgent care, but open to emergency medicine, family practice and occupational medicine.
• Hospitalist: Board Certified, Internal Medicine Physician available Friday – Monday weekly starting this November.  Lives in TN and also licensed in IN.  Currently enrolled in a GI fellowship.
• FP: Board Certified, Family Practice Physician available on an ongoing basis starting ASAP.  Lives in TN, but open to travel.  Also licensed in WV, VA and KY and interested in family practice, urgent care and outpatient work, short term or long term.
• IM: Board Certified, Internal Medicine Physician available in November and December. Lives in OK, but open to travel. Also licensed in IL, IN and OK and interested outpatient internal medicine work.

Happy Halloween from your All Medical – Locum Tenens team!

For more information on how to schedule these or one of our many other providers please call:

Kristen Dorton
877-267-5628 (ext. 3189)
214-431-3189 (direct)
Kristen.dorton@allmedstaffing.com