As a growing niche in the U.S. market, corporate healthcare offers new business opportunities for physicians, hospitals and other providers. Many organizations – particularly Fortune 500 companies and other large employers – are opening their own healthcare clinics and expanding their on-site wellness programs in order to reduce costs, improve productivity and attract new talent.
In the past two years, corporate giants like Intel, HP and Michelin have invested millions of dollars into setting up employee clinics on their main campuses. Other regional and local employers are also expanding their on-site healthcare programs in order to stake out a competitive advantage. In many cases, these employers find it easier to partner with well-established hospitals or healthcare systems that can provide “brand-name” care to their employees.
However, some large companies are taking a different approach, expanding their human resource divisions and hiring physicians, nurses, nutritionists, and other professionals directly. In many cases, these employers turn to staffing firms like All Medical Personnel for assistance in planning their programs and for providing temporary staffing to get them underway.
When developing corporate healthcare programs, it’s important to survey employees and their families to determine what services are most likely to be utilized. For instance, a recent study by the Center for Studying Health System Change in Washington, D.C., found that users of corporate clinic services most commonly sought vaccinations and other minor, routine services instead of care for chronic conditions. When asked the primary purpose of their clinic visits, 63.7 percent of survey respondents in 2010 cited vaccinations.
Employers should also take a careful look at their insurance premiums and other financial outlays to build programs that offer the “biggest bang for the buck.” For instance, corporate clinics and wellness programs could provide employees with incentives to address obesity, one of the nation’s most serious and costly health problems. In any case, corporate healthcare is likely to grow in importance in the next decade, opening the doors to new partnerships, alliances and career opportunities.