If want to take the next step in your healthcare career, it’s important to manage your social media presence. After all, recruiters and potential employers today will usually go online and see what you have posted on Facebook, LinkedIn, Twitter and YouTube. If you’ve posted a personal blog about being a nurse or physical therapist in your local community, you’re likely to be considered a strong candidate for an open position. But if all the recruiter sees on Facebook are photos of you partying with your friends in a nightclub, your chances of being hired will drop dramatically.
The first step in managing your online presence is to take an inventory of what’s already out there. You could start by pretending you’re the recruiter and do two searches, one with your name and one with your image, and see what appears. Next review your online pages to see what information you’ve posted. Pay particular attention to Facebook and Twitter, since these accounts tend to have much more personal information than LinkedIn. Fortunately, you can use the privacy controls on Facebook to protect your personal information from a casual visitor like a healthcare recruiter.
Once you’ve completed your assessment and done any necessary “damage control” to your image, it’s time to look for ways to make yourself more attractive to a recruiter. One good approach is to update your credentials and experience on LinkedIn. For instance, if you’re looking for a management position, you can highlight recent accomplishments as a project manager or as a volunteer leader in a community organization. It’s also a good idea to ask your professional colleagues to “recommend” you or “endorse” your skills. Of course, you can do the same for them! These are some of the ways you can use social media to present yourself as an up-and-coming professional who would be a solid asset to any healthcare organization.